Hi, I’m Sumit.

Hi, I’m Sumit.

A product designer who has built two products from zero.
If someone has to think about how to use it, I haven’t done my job.

A product designer who has built two products from zero.
If someone has to think about how to use it, I haven’t done my job.

A product designer who has built two products from zero.
If someone has to think about how to use it, I haven’t done my job.

BASED IN BENGALURU

BASED IN BENGALURU

LOCAL TIME:

LOCAL TIME:

LOCAL TIME:

1:45 PM

1:45 PM

LOCAL TIME:

1:45 PM

Sumit Darji, product designer

Evidence & Empathy

Evidence & Empathy

Evidence & Empathy

Evidence & Empathy

Lila Games Battle Pass case study thumbnail

Lila Games Battle Pass

2026MOBILE APPGAMING

A 90 day seasonal battle pass system for a mobile shooter. 150 tiers across three tracks, built by studying how the world's most played shooters solve progression, then designing the system that solves what they left open.

MY ROLE

Product Designer

70% AI EXECUTIONMANUAL EXECUTION 30%
Edverb case study thumbnail

Edverb

2025WEBSITEEDTECH

India's first course aggregator marketplace. One place to discover, compare, and buy online courses from every EdTech company, with a built-in admin dashboard for partner operations.

MY ROLE

Founding Designer

40% AI EXECUTIONMANUAL EXECUTION 60%
Jee Prep App case study thumbnail

Jee Prep App

2024MOBILE APPEDTECH

JEE students don't lack content — every app gives them more. What nobody gave them was a way to know where they actually stand. This app was designed around that one missing answer.

MY ROLE

Lead Designer

15% AI EXECUTIONMANUAL EXECUTION 85%

How I Think Before I Design

How I Think Before I Design

How I Think Before I Design

How I Think Before I Design

001

DECISION

002

OWNERSHIP

003

CONSTRAINTS

004

GROWTH

001

DECISION

I keep removing until something breaks. That's how I know what actually needed to be there. If the user has to think about what to do next, I haven't finished.

002

OWNERSHIP

If I designed the flow, I own what happens inside it. Not just the happy path. The weird edge case at 2am too.

003

CONSTRAINTS

Give me less time and I'll make fewer wrong decisions. Constraints force you to find the one journey that matters and protect it. Everything else can wait.

004

GROWTH

I watch where people pause, where they tap twice, where they give up. That's the real feedback. Every version I ship is just my best understanding so far.

Who's Designing

Who's Designing

Who's Designing

Who's Designing

THE SHORT VERSION

Who’s Behind the Pixels

As a kid, the one thing I was good at, the one thing people noticed, was sketching. That instinct never left, it just grew up. Founding designer for two products from zero taught me more than any classroom ever could. Still curious like it is day one.

Sumit Darji portrait
Sumit Darji portrait

Got Something Brewing?

© 2026 Sumit Darji. Designed and built by me.

Got Something Brewing?

© 2026 Sumit Darji. Designed and built by me.

Got Something Brewing?

© 2026 Sumit Darji. Designed and built by me.

Got Something Brewing?

© 2026 Sumit Darji. Designed and built by me.